Sometimes all it takes to create a new design style is to update a classic design. In the case of designing with wood in mind, sometimes this is just a change in the type of wood a design is made from. Really love the lines of a craftsman table but not excited about making it Oak? Why not make it from Cypress or Bocote? Designing a contemporary look but want to make sure it adds a distinctive look for that new feature wall? Use a figured grain
Just use your imagination.